Your Ways To Sell A Product Is Often Appreciated!
Getting an additional qualification has become more of a necessity as it has become a new norm. The surveys conducted point out that most students who would want to have successful careers pursue a post graduate programme and the demand for these programmes is growing. A post graduate programme offers an in depth understanding of the subject and professionals with skills sets and academic knowledge are an asset to an organization.
Why The Need For A Post Graduate Qualification?
Now comes the question what to choose for post-graduation. Most students prefer a master’s degree in management as it promises accelerated career growth. Once the path is selected then confusion comes in choosing a specialization. There are many specializations and some offer lucrative career opportunities while some are not that glorified. Pgdm in marketing is an all-time favourite as marketing is directly linked to profits of a company. Companies spend a lot of money on marketing as these have sales potential in the future.
Eligibility!
Students who have completed their under graduation with minimum 50% can apply for this course. It is a two years full time course and students who have a flair for sales can enhance their skills and learn about various marketing strategies with an additional qualification. Students who are willing to do their master’s in reputed b schools should have cleared either CAT, MAT, XAT or any other competent entrance examination. They should also clear the interviews and other relevant examinations conducted by the institutes to secure their seats.
The Course Content!
Marketing is very crucial for any organization as without marketing the products cannot be brought to the notice of the public. Digital marketing is gaining stream and today marketing is aggressively pursued by companies as there is stiff competition amongst competitors. The students learn about various marketing strategies, branding and niche certifications polish their skills and the transition form campus to corporate is smooth with enhanced skill sets. Marketing through pgdm programme helps students to learn in detail about various marketing approaches.
Live projects help students to understand about the field better and they also have opportunities to listen to industry experts in marketing during their course. The students learn about traditional and modern approaches and the course focuses on holistic development. The importance of practicing sustainability is ingrained in students to protect the earth.
Communication skills is very important for these professionals. They need to work in sync with other departments of any organization. They should also be aware of the latest market trends and be able to prepare presentations. They should also get continuous feedback from the campaigns conducted and devise strategies to improve sales.
Placements
These professionals are recruited first as they are a necessity for any organization. Most students are placed before their course completion and they work as product managers, sales managers, brand managers, market research analysts, marketing consultants, public relations managers, event managers, etc. The average package for these professionals’ ranges between 10 -15 lakhs per annum initially and with experience the salary increases manifold. These professionals also get incentives and other perks.
